A Fusion of Heritage and Heart
A Journey of Craftsmanship
Jewellery is more than just an accessory; it is a story you wear. Our journey began in 1996, when Alfredo Escaip founded Bella Jewellery, inspired by the vibrant artistry of his Mexican roots. What started as a personal vision soon grew into a celebration of craftsmanship, culture, and connection.
Driven by a deep appreciation for quality and design, Alfredo set out to share pieces that carry meaning. Each piece reflects not only its origin, but the care and intention behind it
A story shaped by many cultures
As Bella Jewellery found its home in Aotearoa New Zealand, its identity began to expand. Shaped by new surroundings, perspectives, and people, the brand evolved beyond its origins into a curated expression of global design.
Today, we bring together pieces from around the world while working closely with local artisans, blending traditions, techniques, and stories into every collection. The result is jewellery that reflects a true fusion of cultures, shaped by heritage, enriched by diversity, and continuously evolving.
Tradition, Innovation, and Connection
For nearly three decades, we have celebrated jewellery as a form of personal expression and lasting beauty. From timeless classics to contemporary statement pieces, every item reflects our commitment to quality, creativity, and cultural influence.
Still family owned and grounded in both tradition and innovation, our journey is one of connection - between cultures, craft, and the people who wear our pieces every day.
Thank you for letting us be part of your story.